Thursday, November 21, 2013

Traveler's Must-Have!

It is often said that nothing compares to the essence of old books from the library, or the feeling of crisp pages sliding through your fingers-  but in our time and age, where one device holds everything from your calendar, calculator, camera to numerous songs and movies, carrying a book around can seem like more than a task. The ultimate solution for travelers; doesn't matter how you’re travelling- via bus, train, car or even a plane, Audiobooks are the solution you've been looking for.

I remember my first audiobook, Tina Fey's Bossy Pants, her autobiographical comedy book; which I got my hands on as soon as I could, completing my duties of being her beloved fan ever since I started watching 30 Rock. Listening instead of reading has its own perks, specially when the author speaks in their own voice. It almost appears to be more of a coffee date with your favorite author who is speaking to you, the reader, directly; such audiobooks take the reader to the next level of personal touch.

  • Audiobooks are completely hassle-free; 
  • Easy to Carry
  • Convenient download to your laptop, tablet, phone, etc.
  • Have a more Personal effect on the reader; the Author's voice

Although the growing industry is about USD 7 billion worldwide, Audiobooks were as good as being non-existent in India until Reado, Think Ink Media Inc. launched at the World Book Fair 2012 New Delhi, and bought with it the concept of digital download prior to which Reado was involved in production and distribution of physical CDs. 
Reado has recognized the change in content consumption patterns and is now making its content available digitally direct to phones, MP3 and other music players making listening to audio books more convenient and easier. Partnering with some of the biggest names in publishing like Penguin, Hachette, Harvard Business Review and Brilliance, Reado has successfully managed to create a market for audio books in India. Reado happens to be the first website that offers Digital Download.

Reado is a user-friendly site, fun to use. Having bought my first audiobook (Great Minds of Science) from this site today, I am truly excited to listen to it. After all, as Reado puts it, the future of reading is listening.


  1. I’m glad to read you again. Thanks for this post. Best for all travelers ! and Merry Christmas

    1. Hi Mandy! Thanks so much. Your comment made my day :) Happy holidays to you too!